Pricci first opened its doors in 1997, conceptualized and founded by Priscila Szafir. From the beginning, the brand had the objective to break the stigma of jewellery having to be extra expensive.
Pricci started as a small shop in Ipanema, one of the most traditional neighborhoods of Rio de Janeiro, Brazil. Not long after, due to the high acceptance rate, the boutique expanded to a bigger shop in the same neighbourhood. Besides jewellery, for many years, Pricci was a selling point for watches from internationally acclaimed Maisons: Cartier, Jaeger Le Coultre and Chopard.
After Pricci became the leader in the Brazilian jewelry market, Priscila Szafir teamed up with Gracia Ezra and together they opened Pricci's first European store in the charming town of Cascais, Portugal.
The great acceptance in the Portuguese market led to expansion and, in August 2022, a new Pricci store was inaugurated in the Cascais Marina, already with the jewelry concept and HOME line.
Pricci wants to continue expanding globally, offering exclusive products and guaranteeing the best service for its customers.
Pricci has always focused on offering jewellery that was accessible to a diverse clientele with superbly high-end products that would offer a perfect price-quality ratio. That, among other factors, has made Pricci stand out and grow in the jewellery market.